In a bid to uplift the often-overlooked voices of Bihar, the Advantage Group launched a transformative campaign titled "Umeed Ki Udaan" during Conclave 2016. This initiative marked a significant departure from the norm, shedding light on the narratives of Bihar's populace, which had long been eclipsed by stereotypes of backwardness. With a focus on processing the authentic stories and perspectives of Bihar's people, "Umeed Ki Udaan" provided a platform for unheard voices to resonate. It aimed not only to challenge prevailing perceptions but also to celebrate the resilience, aspirations, and contributions of Bihar's vibrant community. Through this campaign, the Advantage Group sought to maintain meaningful dialogue, understanding, and empowerment, signaling an important shift towards inclusivity and recognition for Bihar and its people.